82 Percent of Consumers Buying Green Despite Battered Economy
Four out of five people say they are still buying green products and services today-which sometimes cost more-even in the midst of a U.S. recession.
A study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research Corporation reveals peoples’ opinions and behaviors about products that claim to be environmentally friendly.
Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products.
2009 National Green Buying Research
Other key findings in the new research conducted by telephone in a random-digit-dial sample:
click here to find out Green Seal: Publications and Resources 2009 National Green Buying Research
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